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RUIFIER is a luxury fine jewellery brand founded by designer Rachel Shaw. Each piece is formed with detail, masterful craftsmanship, and precious conflict-free stones and diamonds. Drawing on two main sources of inspiration, the brand covers all bases; their Visage offering, which encapsulates a fun side to fine jewellery, and the RUIFER London line, which illustrates their technical prowess through the visually stunning, architectural styles seen throughout.