In 2015 The Alkemistry was created to bridge the gap in the UK jewellery market, the line between high end fine jewellery and silver plated fashion jewellery. The Alkemistry initially sought to bring together female designers from around the world who created beautiful fine jewellery made from 14ct gold or above, that was easy to wear for everyday expression.

In 2016 The Alkemistry launched its first pop up in Harvey Nichols, London and then Selfridges London. Eye-catching and unique apothecary carts became the brands signature and have lit up many cities nationally and globally since. 

You can find our unique carts and products in...


Ground floor, Designer Accessories


Ground floor, Luxury Accesories


In 2018 the doors opened to a flagship store in Covent Garden’s, Floral Street. Floral Street was developed to offer customers an immersive brand experience offering a range of services from aura readings, welded jewellery to bespoke jewellery making.

The store was designed by Kirstie based on the four elements of alchemy, Water, Fire, Earth and Air. Laid out by the principles of feng shui it gives off a relaxing and flowing energy which is often remarked upon by customers. From arches of light to clouds of pampas, The Alkemistry at 22 Floral Street is one the most beautiful and unique jewellery stores in the UK.

With a creative and fresh approach to retail design alongside a global online presence, retailing through Farfetch, Ounass and, The Alkemistry gained industry recognition winning Fine Jewellery Retailer of the Year in 2021 & 2023

In 2021, The Alkemistry turned its head to manufacturing as it wanted to create its own range of jewellery and quickly realised that certain skills and innovation were missing in the UK’s. Deciding to change this, The Alkemistry brought skills and technology in-house and trained up young women on the art of jewellery making.