ABOUT THE ALKEMISTRY
When I took the role of Luxury Jewellery Buyer at Harrods in 2012, my own personal alchemy began....
'It was here I recognised in myself and around me, a type of woman that was looking for more from her jewellery. A new modern, empowered woman, searching for pieces through which she can express her individuality.
And from there, in 2015, The Alkemistry was born. The Alkemistry is a place that makes buying fine jewellery an uplifting and engaging experience. It is a place for women with a love of luxury to find original, wearable fine jewellery.'
-Founder Kirstie x
In 2018 the doors opened to a flag shop store in Covent Garden's, Floral Street. Floral Street was developed to offer customers an immersive brand experience offering a range of services from luxury ear piercing, aura readings, and welded jewellery.
The store was designed by Kirstie based on the four elements of alchemy, Water, Fire, Earth and Air. Laid out by the principles of feng shui it gives off a relaxing and flowing energy which is often remarked upon by customers. From arches of light to clouds of pampas, The Alkemistry at 22 Floral Street is one the most beautiful and unique jewellery stores in the UK.
With a creative and fresh approach to retail design alongside a global online presence, retailing through Farfetch. Ounass and Selfridges.com, The Alkemistry gained industry recognition winning Fine Jewellery Retailer of the Year in 2021.
In 2021 The Alkemistry launched a jewellery workshop in Oval, London and recruited a team of female apprentices with a wide range of skills and talents but with one thing in common, a love of creating beautiful things.
Finding and developing young passionate women with either a foundation knowledge in jewellery making or design, and investing in them, gives the brand the positive energy and attention to detail needed.
The bright and innovative workshop uses the latest technology in jewellery production to ensure a clean and healthy environment while developing knowledge for the future.
Innovation and knowledge sit alongside sustainability as the brand's passion. Each piece is made-to-order to avoid unnecessary waste. Aside from the store stock, all online orders are made on the day they are placed.
With all items made from 18ct fair trade or recycled gold and diamonds supplied by members of the RJC (Responsible Jewellery Council) it ensures ethical and conflict free sourcing. Working with precious materials means any slow selling styles are never discounted or written off as pieces are simply re-modelled into something new.
Not driven by discounts but giving back, each Black Friday 10% of each sale goes to a charity of the customers choice with The Alkemistry doubling the donation. Also £5 from the proceeds of each welded jewellery sale is donated to the organisation 'Women for Women'.
We are passionate about the future of jewellery, and we believe that the future is female!