Luxury piercing like no other
Learn more about our experiences below.
The Alkemistry, 22 Floral Street, Covent Garden, WC2E 9DS
The Alkemistry at Harvey Nichols, Ground Floor, 109-125 Knightsbridge, London, SW1X 7RJ
Book at Floral Street Book at Harvey Nichols
We employ only the most talented, highly trained staff to guide you through your experience and help you feel perfectly at ease.
The Zen PackageEnjoy a calming drink before relaxing back into our comfortable vintage chair, under a canopy of pamapas grass and gypsophilia to be pierced. We maintain equal care and attention to every piercing, no matter its placement on the ear. This means that we don’t vary our pricing for different piercings and instead, have one fixed price.
Please arrive 10mins before your booking to choose your ear piercing jewellery.
The transformation packageThis luxurious experience includes a personalised, forty five minute ear styling consultation prior to your piercing. Here, our in-house piercer will help you curate your very own look based on the outcome you’d like, your ear shape and any existing piercings.
This package includes the service fee for up to three piercings in separate locations on the ear.
The Minnie PackageLife is punctuated by the experiences we have and the everlasting memories they make, which is why we ensure having your child’s ears pierced is a moment to cherish. Piercing a child for the first time is exciting and stressful for both but when pierced with us you can rest assured every detail has been taken care of to make it fun, calming and memorable.
Upon arrival your child's experience begins, greeted by name with a delicious low sugar drink, you both will be welcomed to our piercing corner where your child can discuss with our friendly piercer what they would like. Our piercer will spend extra time with your child to ensure they are happy with the place being pierced and are comforted by the processes.
Once pierced a polaroid picture will be taken of parent and child to mark this life event. This beautiful picture will be inserted into a dated certificate for you to reminisce with in years to come. The child will then receive a goody bag which includes aftercare, an earring pouch and nut free chocolate.
But that is not all, as a busy parent we feel you deserve a little treat too and will offer one parent a complimentary piercing to match your little ones.
The Zen Package
The Transformation Package
The Minnie Package
£25 per piercing
£75 with three piercings included
£55 with two piercings included
From £35 per stud
From £35 per stud
From £35 per stud
(Jewellery starting from £35 per stud)
All of our jewellery is designed to last a lifetime, made from pure gold, diamonds, pearls and precious gemstones. Here, you’ll find a selection of our piercing jewellery featuring pieces from our piercing partner, Kismet by Milka who ensure that all their jewellery is APP approved. (Association of professional piercers)
Click for our whole range here
We pride ourselves in our expert, well rounded service and want to ensure that you receive the best aftercare possible. One month after your piercing, you can book a free, 15 minute check up with our friendly piercer to guarantee that it’s healing as it should.
Once your piercing has healed fully, we also offer the option to downsize your post. This ensures the piercing maintains the correct angle and the earring looks neat against your ear. If you originally chose to be pierced with a Kismet by Milka earring, you will simply need to switch the size of the post to a smaller bar. If you went for a standard £25 gold bar, you have the option of bringing it back in and redeeming £25 from your next purchase.Book at Floral Street Book at Harvey Nichols
Your safety is our priority and therefore we provide the highest degree of hygiene possible. All of our tools are used on a one-off basis and are sterilised each day in autoclave sealed pouches.
Once the UK lockdown has been lifted, we will also be taking extra measures to protect you and help you feel at ease when you visit us.
- All customers must book their appointments online, ahead of time.
- Electronic consent forms to be completed online before arrival.
- One friend of guardian allowed to attend, they will be asked to wait just outside the piercing area.
- Our piercer will wear gloves and a mask at all times.
- Our piercing chair will be sterilised and the protective paper covering will be changed between every customer.
- Customers to wear a mask during appointment – we will provide in store.
- All drinks are served in cans so that you can clean them if you wish and open them yourself.
- UV phone charger available so you can sterilize your phone while being pierced.
Lobe: The Lobe is the soft, rounded, fleshy part of the lower ear. The Lobe allows multiple combinations of piercings for a unique, playful look.
Antitragus: The Antitragus is located just above the ear lobe. It’s a small triangular bit of cartilage opposite the Tragus that points towards the front of the body.
Conch: The Conch piercing passes through the shell-shaped structure of the external ear, named the concha. Conch piercings can be extremely fun and highly customisable.
Outer Conch: The Outer Conch sits on the arched part of the ear between the Conch and the Helix.
Helix: Subtle and chic, the Helix piercing is located on the outer rim of the ear that extends from the end of the Lobe to the Forward Helix.
Flat: The Flat is located in the flat space of cartilage below the Helix and the flap of cartilage where the Rook is located. Flat piercings provide a large area for unique piercing placement.
Forward Helix: The Forward Helix piercing is positioned beside the Helix, at the front of the ear and connects the ear to the head.
Rook: The Rook piercing goes vertically through the hard ridge of cartilage in the inner ear, beside the Forward Helix.
Daith: The Daith piercing is beside the Forward Helix and passes through the ear's innermost cartilage fold. This subtle placement is ideal for rings.
Tragus: The Tragus piercing passes through the small nodule of cartilage connecting to the face in front of the ear canal.
“My sister and I went and got our ears pierced at the Covent Garden store. The customer service must be truly commended – from start to finish it was a lovely experience and I have already started recommending people. We popped into the store by chance and it’s not every day that people can just lift your spirits with their warm personality and a cup of lemonade. [We had] an amazing piercer as well – such a good vibe and innovative ideas! Thank you so much, I hope to be back soon.” – Kerissa
“I’ll be coming down to London especially for piercings now! Thanks again for the fab service” – Tyla
“I had my Tragus pierced at The Alkemistry’s shop on Floral Street. The piercer was really friendly as was Marie Ann, the lady behind the counter. After a few months I changed my piercing myself but did a terrible job. I couldn’t get it back in! I went back to the store a few days later with no appointment. They were AMAZING - the piercer pretty much re-pierced my ear. Marie Ann suggested some earrings, I purchased one and the piercer then took my other one out and did the new one for me - all of this at no charge including another care pack! I was blown away by such amazing service and wouldn’t go anywhere else now.” – Flick