empowering, everlasting fine jewellery

The Alkemistry is a place for women that seek more from their jewellery. We design jewellery with a philosophy in mind; that luxury should evoke feeling. Feeling empowered, feeling connected or simply feeling you. We celebrate life’s magic through an aesthetic that’s fresh and experimental – whilst always ensuring our jewels are wearable and timeless. Each piece is made to be treasured for a lifetime, crafted from pure gold, diamonds, pearls and precious gemstones.

Shop The Alkemistry


We are a multi-brand concept and we proudly support small, independent businesses. Alongside our own exclusive designs, you’ll find pieces from international female jewellers. Our family of designers borrow inspiration from the strong women around them and as a result create the most beautiful, luxury jewellery – jewellery that you’ll treasure for a lifetime.

Meet The Designers


“When I took the role of Luxury Jewellery Buyer at Harrods, my own personal alchemy began. Being surrounded by precious jewels with deeper meanings, things started to change.

It was here I recognised in myself and around me, a type of woman that was looking for more from her jewellery. A new modern, mindful woman, searching for pieces through which she can express her individuality. 

And from there, in 2015, The Alkemistry was born. This is a place that celebrates women and makes buying fine jewellery an uplifting, fun and engaging experience. A place for women with a love of luxury to find original, wearable jewellery that enhances their beauty inside and out.” - Kirstie


22 Floral Street, Covent Garden, WC2E 9DS, London

Our dedicated team are ready to welcome you to our Covent Garden store but in the meantime, if you need anything, they are available to serve you via Whatsapp, email and Click and Collect. Our collection service is now available Monday to Friday, 11AM to 5.30PM. Simply select ‘click and collect’ at checkout and our team will have your order ready within 2 hours. Remember to bring ID!

Our team are available via Whatsapp during our store opening hours. Please message on 07391 114535.

  • Monday


  • Tuesday

    11am - 6pm

  • Wednesday

    11am - 6pm

  • Thursday

    11am - 7pm

  • Friday

    11am - 7pm

  • Saturday

    11am - 7pm

  • Sunday

    12pm - 6pm



Visit Us


Visit Us


Visit Us