Here at The Alkemistry our focus lies in creating the most luxurious and comfortable environment possible. From specialised drinks that calm and soothe, to a complimentary goody bag, each part of this service has been carefully designed with your wellbeing in mind. 


We only ever pierce with pure gold, which is hypoallergenic, easy to clean and tarnish-free. We employ the most talented, highly trained staff to guide you through your experience and help you feel perfectly at ease.


Please note, there are new safety restrictions in place - discover more in the safety section below.

Ear piercing service, anywhere on the ear (15 mins per piercing)

Solid gold jewellery

Goody bag and aftercare kit

Calming drinks pre and post piercing

Piercing check-up and jewellery change

£25 per piercing

From £25 per piece





Enjoy a calming drink before relaxing back into our comfortable vintage chair, under a canopy of ivy to be pierced. We maintain equal care and attention to every piercing, no matter its placement on the ear. This means that we don’t vary our pricing for different piercings and instead, have one fixed price. Please arrive 10 minutes before your booking to choose your piercing jewellery.



We now offer a new transformation package, which includes a personalised, one-hour ear styling consultation prior to piercing. Here, our in-house piercer will help you curate your very own look based on the outcome you’d like, your ear shape and any existing piercings. This package includes the service fee for up to three piercings in separate locations on the ear. 

Personalised ear styling consultation
(45 mins)

Piercing service for up to 3 piercings, anywhere on the ear (15 mins per piercing)

Solid gold jewellery

Calming drinks pre and post piercing

Goody bag and aftercare kit

Piercing check-ups and jewellery change



From £25






All of our jewellery is designed to last a lifetime, made from pure gold, diamonds, pearls and precious gemstones. Here, you’ll find a selection of our piercing jewellery featuring pieces from our piercing partner, Kismet by Milka who ensure that all their jewellery is APP approved.


We pride ourselves in our expert, well rounded service and want to ensure that you receive the best aftercare possible. One month after your piercing, you can book a free, 15-minute check up with our friendly piercer to guarantee that it’s healing as it should.

Once your piercing has healed fully, we recommend downsizing your post to ensure it maintains the correct angle in the hole and the earring looks snug against the ear. If you originally chose to be pierced with a Kismet by Milka earring, we’ll simply switch the size of the post to a smaller bar. If you went for a standard £25 solid gold bar, our piercer will remove it and you’ll receive £25 towards your next purchase. 



Your safety is our priority and therefore we provide the highest degree of hygiene possible. All of our tools are used on a one-off basis and are sterilised each day in autoclave sealed pouches. We have a rigorous sterilisation process before and after each customer is pierced, which includes changing the protective sheet that covers our piercing chair as well as the face mask and gloves that our piercer wears.  


Now that we can pierce again, we must abide by certain restrictions to protect you and help you feel at ease when you visit us.

  • Currently we aren’t accepting walk-in piercing appointments. All customers must book their appointments online, ahead of time.

  • Electronic consent forms must be completed online before arrival.

  • When you come for your piercing, only one friend or guardian is allowed to attend with you. During piercing, they will be asked to wait just outside the piercing area.

  • Our piercer will wear gloves and a mask at all times.

  • Our piercing chair will be sterilised and the protective paper covering will be changed between every customer.

  • Customers must wear a sterilised face mask whilst being pierced – we will provide these in store.

  • All drinks will be served in cans so that you can clean them if you wish and open them yourself.

  • We will provide a UV phone cleaner, so that you can clean your phone whilst you are being pierced.




Lobe: The Lobe is the soft, rounded, fleshy part of the lower ear. The Lobe allows multiple combinations of piercings for a unique, playful look. 

Antitragus: The Antitragus is located just above the ear lobe. It’s a small triangular bit of cartilage opposite the Tragus that points towards the front of the body.

Conch: The Conch piercing passes through the shell-shaped structure of the external ear, named the concha. Conch piercings can be extremely fun and highly customisable. 

Outer Conch: The Outer Conch sits on the arched part of the ear between the Conch and the Helix.

Helix: Subtle and chic, the Helix piercing is located on the outer rim of the ear that extends from the end of the Lobe to the Forward Helix.

Flat: The Flat is located in the flat space of cartilage below the Helix and the flap of cartilage where the Rook is located. Flat piercings provide a large area for unique piercing placement.

Forward Helix: The Forward Helix piercing is positioned beside the Helix, at the front of the ear and connects the ear to the head. 

Rook: The Rook piercing goes vertically through the hard ridge of cartilage in the inner ear, beside the Forward Helix.

Daith: The Daith piercing is beside the Forward Helix and passes through the ear's innermost cartilage fold. This subtle placement is ideal for rings.

Tragus: The Tragus piercing passes through the small nodule of cartilage connecting to the face in front of the ear canal.



“My sister and I went and got our ears pierced at the Covent Garden store. The customer service must be truly commended – from start to finish it was a lovely experience and I have already started recommending people. We popped into the store by chance and it’s not every day that people can just lift your spirits with their warm personality and a cup of lemonade. [We had] an amazing piercer as well – such a good vibe and innovative ideas! Thank you so much, I hope to be back soon.” – Kerissa

“I’ll be coming down to London especially for piercings now! Thanks again for the fab service” – Tyla

“I had my Tragus pierced at The Alkemistry’s shop on Floral Street. The piercer was really friendly as was Marie Ann, the lady behind the counter. After a few months I changed my piercing myself but did a terrible job. I couldn’t get it back in! I went back to the store a few days later with no appointment. They were AMAZING - the piercer pretty much re-pierced my ear. Marie Ann suggested some earrings, I purchased one and the piercer then took my other one out and did the new one for me - all of this at no charge including another care pack! I was blown away by such amazing service and wouldn’t go anywhere else now.” – Flick


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